CUSTOMER CONVERSION PROCESS – HINTS AND TIPS
- Offering a free trial is an effective way to convert a sale - your PrintFactory representative can help you set this up
- Be aware that changing software requires organisation-wide change so tailoring the selling points depending on who you’re talking to within the business is key
- Case studies can help reassure customers and demonstrate the business benefits of adopting PrintFactory Cloud
- Be sympathetic to concerns about potential disruption but counter them by highlighting the on-site support available from PrintFactory throughout the implementation process and the guaranteed longer term savings
- Don’t compromise your customer’s success by selling them an inferior software solution - it may take longer and require a more consultative sell but your customers will benefit in the longer term from adopting a software solution that offers them more than just a RIP